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Concerns Over Artificial Food Dyes in Popular Cereals
The state of Texas has opened an investigation into WK Kellogg, questioning the company’s marketing of certain breakfast cereals as “healthy.” The probe centers around the presence of artificial food colorings in products such as Froot Loops, Apple Jacks, and Frosted Flakes.
Allegations of Deceptive Advertising
According to a statement from the office of Texas Attorney General Ken Paxton, the cereals in question contain petroleum-based artificial dyes. These dyes—commonly used in many processed foods—have been linked to various health concerns, including hyperactivity in children and obesity.
Paxton’s office alleges that by labeling these products as healthy, Kellogg may be violating Texas laws related to consumer protection and deceptive marketing.
Double Standards Between Countries
The investigation also highlights a potential double standard in product formulation. The Attorney General’s office noted that Kellogg has removed artificial dyes from its cereals in countries like Canada and across Europe. However, similar changes have not been made in products sold within the United States.
“In no world should foods that include these dyes be advertised as healthy,” said Paxton in the official statement.
Implications for the Food Industry
The outcome of the probe could have broader implications for how food companies advertise processed foods in the U.S. If found in violation of state law, Kellogg could face legal consequences and be compelled to alter its marketing practices.
The case underscores ongoing debates around food labeling, public health, and corporate accountability in the American food industry.
“Texas Launches Probe into WK Kellogg Over Healthy Cereal Claims” “Texas Launches Probe into WK Kellogg Over Healthy Cereal Claims” “Texas Launches Probe into WK Kellogg Over Healthy Cereal Claims”