Meta Launches Ads on Threads in US and Japan

Meta Platforms is testing advertisements on its social media platform Threads, aiming to introduce image ads within users’ home feeds. The ads will be placed between content posts for a small percentage of users, initially rolling out in the U.S. and Japan.

Testing and AI Integration for Ads

The company will closely monitor the test phase before expanding it further. Advertisers will be able to extend their current Meta campaigns to Threads. Additionally, Meta is introducing an AI-powered inventory filter to give advertisers control over the type of content their ads will appear next to, ensuring greater sensitivity and customization.

Meta’s Strategic Move Amid Competitor Instability

Meta’s decision to introduce ads on Threads comes amid volatility at platforms like TikTok. As brands seek alternatives, Meta is looking to capitalize on the opportunity to position Threads as a viable option in the social media landscape.

Revenue Impact and Future Growth Plans

While Meta does not expect Threads to significantly drive revenue in 2025, the company is investing heavily in AI infrastructure. CEO Mark Zuckerberg announced plans to spend up to $65 billion this year to strengthen its position against competitors like OpenAI and Google.

“Meta Launches Ads on Threads in US and Japan”