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European Central Bank Joins Bluesky Amid Shifts in Social Media and Political Controversy
Diversifying Social Media Presence
The European Central Bank (ECB) began posting on Bluesky, a micro-blogging platform, as part of its strategy to expand its social media reach. A spokesperson stated that the ECB started using several new platforms last year, with Bluesky being the latest addition.
The ECB launched its activity on Bluesky by sharing an interview with Chief Economist Philip Lane, which was also posted on X (formerly Twitter). The spokesperson confirmed that the ECB would continue to maintain its presence on X.
Bluesky’s Growth and Challenges
Bluesky, one of several platforms seeking to compete with X, gained 2.5 million users in the week following Donald Trump’s U.S. presidential election victory. However, with a total user base of 27 million, it remains much smaller compared to rivals such as Threads (252 million users) and X (317 million users).
The platform has faced regulatory scrutiny, with European Union officials stating last year that Bluesky violated EU rules by not disclosing essential user data within the bloc.
Elon Musk’s Political and Economic Influence
Political Engagement
Elon Musk, the owner of X, has increasingly used the platform to advance political causes. Recently, he urged German voters to support the far-right Alternative for Germany party and hosted its leader on X. This move attracted criticism and prompted the European Commission to monitor the platform for misinformation.
Musk has also voiced support for Italy’s Prime Minister Giorgia Meloni and played a role in Donald Trump’s re-election campaign, actions that have drawn attention for their polarizing nature.
Criticism of Central Banks
A vocal critic of central banking systems, Musk has targeted the U.S. Federal Reserve, describing it as “absurdly overstaffed.” He has amplified calls for its abolition, aligning with his advocacy for cryptocurrency.
Broader Implications for Social Media and Institutions
Institutional Shifts
The ECB’s move to Bluesky reflects a broader trend of organizations exploring alternatives to X amidst concerns over its association with divisive politics. Other entities, such as the Guardian, have also exited X.
The Role of Social Media in Public Discourse
As platforms like Bluesky gain traction, their regulatory compliance and ability to combat misinformation will be critical. At the same time, the evolving dynamics between tech leaders, political actors, and institutions highlight the growing intersection of technology and governance.